Client Need
Google's Advanced Energy team is at the forefront of developing innovative solutions to power its operations with carbon-free energy (CFE), increase efficiency, and support broader global sustainability goals. As part of its commitment to sourcing 24/7 carbon-free energy, Google needed a partner to augment sourcing and evaluation of startups developing tools and technologies across the CFE value chain.
Services Delivered
Powerhouse Innovation accelerated Sourcing by creating a startup landscape to map the emerging technologies that could enable round-the-clock carbon-free power. Powerhouse delivered the following, leveraging our industry-leading network and data:
Identified and screened 63 startups operating across the 24/7 carbon-free energy ecosystem
Evaluated companies with novel approaches to energy procurement, matching, load management, and attribute tracking
Shortlisted top candidates based on alignment with Google’s strategic priorities and technical needs
This structured sourcing process allowed Google to accelerate progress toward their goal of achieving 24/7 CFE in all markets where Google load.
Outcome Achieved
Through strategic sourcing support, a pilot partnership was established to enable granular tracking of clean energy attributes, from the point of generation to the point of use. This collaboration supports Google's carbon-free energy procurement strategy and offers a potential model for attribute tracking globally.